Shop Small This Year
November 21, 2016 12:25:45 PM EST
Ah, that magical time is upon us. Holiday shopping. This weekend is the biggest shopping weekend of the year., and Black Friday is followed immediately with Small Business Saturday.
Last year, my family abided by two guidelines for our holiday shopping: we followed the rule of “something you want, something you need, something to wear, and something to read” for each kid, and we bought everything we possibly could from a small and/or local business. This year, while we are not following the same quota guidelines, we are continuing to shop from small businesses for absolutely everything that we can.
I know that I am spoiled by my geographical location; Bloomington has an incredible selection of local stores, from which I can find pretty much anything that I would want or need (gifts or otherwise). But that only means that I have the added luxury of getting a good walk in with my small business shopping. You can still support small businesses from the comfort of your own home by shopping online.
The benefits of shopping from a small business are numerous, for you and for the business. When you buy from a small business, you are truly supporting people. Your business feeds a family, and if that family hires staff, then your purchase feeds their staff’s families, too. You support local economies, and economic growth for anyone who works for a small business.
You also receive a higher level of personalized customer service. I know from working behind the desk at TGN’s brick and mortar store that I don’t just want to sell you baby products, I want to get to know you and your family. We really care about the products that make your experience as a parent easier and more enjoyable. I have found that same attitude to be true for other small businesses as well; my business matters to them, and they take my satisifaction to heart.
We are so proud to be a small business, and so thankful for our wonderful and kind customers who support us. We encourage you to try to shop from more small businesses this year. TGN will have great sales online extending through and past Small Business Saturday, with some amazing exclusives for our brick and mortar store on Saturday.
And, always, we at TGN wish you a safe and happy holiday season. Thank you for being a part of our community!