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The Future of Search Marketing with AI by AI: A ChatGPT Perspective"

The Future of Search Marketing with AI by AI: A ChatGPT Perspective"

Posted by SN on Feb 07, 2023

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An SEO conversation with chatGPT

With AI taking the world by storm with chatGPT, we wanted to get some perspective on how we and other search engine marketers should position themselves for the changes to come. With AI about to be integrated into Google Search and Bing, we wanted to see what the future of SEO and web marketing in general will look like for the average SEM.  So we decided to let AI answer for itself in this exclusive interview with chatGPT! Let’s get started!

Hi, chatGPT, thanks for agreeing to meet with us today!

chatGPT: You're welcome! I'm happy to be here at the Green Nursery to share my thoughts on the future of search marketing and AI. Thank you for having me.

Is there anything you want to say before we get started?

chatGPT: Yes, I would just like to emphasize that as an AI language model, my responses are based on patterns I have seen in the text data I was trained on, and I do not have personal opinions or emotions. My goal is to provide accurate and helpful information to the best of my ability based on the information available to me.

Haha, yes, we all know that, since you tell us several times a day! But again, thank you for agreeing to join us here at TGN.

chatGPT: Sure, I'm ready to start. Let's dive in!

How will websites get found if AI ends up replacing search?

chatGPT: If AI were to replace search engines, websites would likely still be discoverable through other means such as direct navigation, social media referrals, and online advertising. Additionally, AI systems could potentially utilize other methods such as natural language processing or recommendation algorithms to suggest and surface relevant websites to users. However, the specifics of how websites would be discovered would depend on the specific design and capabilities of the AI system in question.

Will there be an equivalent of SEO for AI?

chatGPT: It's possible that there may be an equivalent of SEO for AI systems in the future. As AI becomes increasingly sophisticated and integrated into various online platforms, it's likely that businesses and individuals will look for ways to optimize their online presence for these systems, similar to how SEO is used to optimize for search engines. This could involve techniques such as providing structured data, creating high-quality content, and improving website usability to better meet the needs and expectations of AI systems and their users. However, the specifics of what an equivalent of SEO for AI would entail would depend on the specific capabilities and design of the AI system in question.

How does chatGPT decide which websites to use for information?

chatGPT: As an AI language model, GPT-3 (and by extension, ChatGPT) doesn't browse the web or access websites directly. Instead, it was trained on a large corpus of text data sourced from the internet and other sources, which allows it to generate answers to questions based on the patterns it learned from that data. When answering a question, ChatGPT uses its understanding of the language and the information it was trained on to generate a response. It doesn't access any external information in real-time, but instead generates its responses based on its pre-existing knowledge.

What is a corpus of text data?

chatGPT: A corpus of text data refers to a large collection of text that is used to train language models such as GPT-3. This text data is sourced from a variety of sources, including websites, books, and other written materials, and is used to teach the language model how to understand and generate language. The goal of using a corpus of text data is to give the language model a broad understanding of the language and the information it contains, so that it can generate responses that are relevant and accurate. The size and quality of the corpus of text data used to train a language model can have a significant impact on its performance, with larger and more diverse corpora generally leading to more accurate and sophisticated language models.

How does a website qualify its data to be used in a future corpus?

chatGPT: The criteria for what data qualifies as a suitable source for a corpus of text data will depend on the specific goals and design of the language model being trained. Generally, however, the text data used to train a language model should be:

  • Diverse: The corpus should include text data from a wide range of sources and genres, such as news articles, books, social media posts, and more, in order to give the language model a broad understanding of the language.
  • High-quality: The text data should be well-written and free of errors and inaccuracies, as these can negatively impact the performance of the language model.
  • Relevant: The text data should be relevant to the specific tasks the language model is being trained for, such as answering questions or generating text.
  • Structured: The text data should be organized in a structured manner, such as by genre or topic, to make it easier for the language model to learn and understand the relationships between different pieces of information.

Ultimately, the qualifications for data to be used in a corpus of text data will depend on the specific design and goals of the language model being trained, as well as the limitations and capabilities of the machine learning algorithms used to train it.

That's cool. So is it fair to say if we cite well established sources and structure our data (including with markup) we will have a good chance of being used in future corpus?

chatGPT: It's not a guarantee, but citing well-established sources and structuring your data, including with markup, can certainly increase the likelihood that your data will be considered for use in future corpora of text data. This is because high-quality, well-structured data is important for training effective language models. Additionally, including data from well-established sources can help to ensure the accuracy and relevance of the information contained in the corpus. However, the ultimate decision on whether to use your data in a future corpus will depend on many factors, including the goals and design of the language model, the amount of available data, and the needs of the data scientists and researchers training the model.

Do you think AI models will incorporate any paid ads into their responses similar to how Google AdWords does for its current non-ai search engine?

chatGPT: It's possible that AI models could incorporate paid ads into their responses, similar to how search engines like Google currently use Adwords. AI has the potential to automate and optimize various aspects of online advertising, such as targeting and bidding, and could potentially be used to generate more personalized and relevant ads. However, the specifics of how AI would incorporate paid ads into its responses would depend on the design and capabilities of the AI system in question, as well as ethical and privacy considerations. It's also important to note that AI systems may not always be the best choice for delivering ads, as they may not be able to accurately assess the context or relevance of a given advertisement, or may present potential bias or discrimination issues.

Should search engine marketers be scared of AI?

chatGPT: As AI continues to advance, it may bring changes to the way search engine marketing is performed, but it is not necessarily something to be scared of. In fact, AI has the potential to make search engine marketing more efficient and effective by providing insights and automating certain tasks. However, it is important for search engine marketers to stay up-to-date on the latest developments in AI and its impact on the industry, and to be flexible and adaptable to changes in the market. Ultimately, while AI may bring some challenges, it can also offer new opportunities for growth and success in search engine marketing.

Okay, last question, do you think chatGPT ever have ads?

chatGPT: ChatGPT, as an AI language model developed by OpenAI, is not currently designed to incorporate or display ads. OpenAI's focus is on developing cutting-edge AI technology to advance the field of AI research and drive positive impact, rather than on generating revenue through advertising. However, this could change in the future if OpenAI decides to pursue a different business model or if ChatGPT is integrated into a different platform that incorporates ads. Ultimately, the presence of ads in ChatGPT would depend on the goals and priorities of OpenAI and any other parties involved in its development and deployment.

Well, thanks again for agreeing to join us, it was a pleasure and very informative!

chatGPT: The pleasure was all mine. Thank you for the opportunity to chat about the future of search marketing and AI here at the Green Nursery. I hope the conversation was informative and helpful for you. If you have any other questions, don't hesitate to reach out. Have a great day!

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